Once movies became relatively mainstream, popular entertainment changed dramatically. With the demise of the Searchlight Theatre Circuit in 1902, motion pictures (in urban areas, at least) were most often seen as a single, short act on local vaudeville bills. By 1910, however, they were packing houses all by themselves. Theatrical men who rarely showed films in their venues began adding them to bills, sometimes as featured attractions. Tiny urban showhouses became hives of activity, with audiences filing in and out, all day long, in numbers that veteran showmen could barely comprehend.
Business was so good, in fact, that a good number of men (and a few women) made the decision to leave their chosen professions for a new opportunity in moving pictures. Many an exhibitor from the silent era has a sort of “origin story” about their entry into the business, and more than a few share common themes. To take a general example, consider the ambitious young store clerk who had an epiphany one day as he looked down the block toward the local movie theatre, its box office humming with lines of eager patrons. “Movies,” the young man might say, “now that’s the business I should get into.” And in this version of the story, that young man’s observation became a life-changing moment. It inspired him to eventually leave his position as a clerk, get a job at the local theatre, learn the ropes, and eventually graduate into the ranks of ownership – sometimes running one, two or maybe an entire circuit of theatres over his lifetime. Big or small, urban or rural, that young man became an American success story, and it was all thanks to the popularity of moving pictures.
But what these origin stories rarely mention was that the movie business was attractive to all kinds of people, some of whom saw a different set of opportunities. While our young hero was standing on one street corner, dreaming of success in a new profession, another was standing at the other end of the block, surveying the same scene from a slightly different angle. He, too, noticed the crowds at the local movie theatre; he, too, noticed the lines of patrons and the swelling box-office coffers. “Movies,” this second man growls, “now THAT’S the business I should get into!”
Two men, two dreams. And two completely different ideas on how to break into the movies.