Sound and Vision:
An Aural History of Talking Film in Washington

Preview

When sound finally came to motion pictures, in the late 1920s, everything changed overnight, from acting to production to exhibition to viewing. Audiences were bowled over by the new technology, and the industry underwent a massive upheaval – almost everything about moviegoing in America changed within the span of a few months.  Suddenly the movies seemed newer and more vibrant, with an exciting new set of stars, stories and techniques that pushed the industry to new heights. It was tidal wave of change, and audiences jumped headlong into the future, leaving cinema’s early period behind.

Well, no.  That’s not how it happened at all – not by a longshot. Sound in the late 1920s did indeed transform the industry, along with the audience’s relationship to the movies. But it didn’t happen overnight – in fact, sound movies had been decades in the making.  They may have been embraced by audiences at the time, but those audiences were primarily urban moviegoers, since many rural venues didn’t have to the funds to install sound equipment, at least not right away.  And even the reaction of urban audiences in the late 1920s was counter to recent history.  Earlier experiments with sound didn’t always meet with public approval, at least in Washington state, and while moviegoers may have enjoyed the novelty of pairing sound with the moving image, they actually tired of these pictures rather quickly. Too often, it seems, the earliest sound pictures showcased the technology’s limitations rather than its potential.

The arrival of sound in the late 1920s wasn’t some earth-shattering moment in which everything suddenly changed.  It was, in fact, the culmination of a long series of experiments that came before it.

Sound and Vision: An Aural History of Talking Film in Washington

Reel 1: The (Original) Seattle Sound

Sound and Vision: An Aural History of Talking Film in Washington

Reel 2: False Start

Sound and Vision: An Aural History of Talking Film in Washington

Reel 3: The Orpheum Experiment

Sound and Vision: An Aural History of Talking Film in Washington

Reel 4: Calling Vitaphone

The Orpheum experiment in 1913 clarified the fact that sound film technology was centered around the phonograph and, at the time, too limited in its appeal. While even J. Willis Sayre admitted that Orpheum staff got measurably better at synching the kinetophone’s sound and images over the course of the engagement, it was still an imperfect technology with a limited future. Nonetheless, experimentation continued with sound film into the 1920s, a period of considerable technological innovation.  But most improvements were still incremental in nature – slightly better amplification, slightly better synchronization, and even some experimentation with sound-on-film methods as a way to improve linkage between the image and the voice. None of these, however, seemed much of a breakthrough – until the introduction of Vitaphone, that is.

In August 1926 Vitaphone technology made its formal debut at the Warners’ Broadway Theatre in New York. Colby Harriman, writing for Moving Picture World, saw this presentation and considered it a significant moment in the ongoing sound experiment, where many so-called “revelations” never seemed to pan out.[1]  Harriman wasn’t just pleased with the performance.  “It is more than that,” he wrote, “it is the sudden realization that here is some tangible medium which will completely revolutionize the motion picture program, eliminate many of the objectionable features and give every theatre availing themselves of the benefits derived from a one hundred percent program balance.”  By this Harriman meant that that motion picture bills, including the short program features, could be uniform.  This was exciting news, particularly for America’s small-town exhibitors, who couldn’t book the same live acts or big bands as the larger, first run venues, due both to cost and the absence of adequate stage facilities.  “Vitaphone guarantees a certain artistic quality to its presentations which may be safely exploited by the exhibitor as the patrons are certain to be satisfied.”  While the process still wasn’t perfect, particularly for feature films, it offered uniformity for short subjects, and Harriman singled out the newsreel as an area where sound technology would greatly enhance the presentation.

The initial New York screenings, coupled with favorable commentary by writers such as Harriman, put momentum behind Vitaphone technology.  As such, it wasn’t long before it made its Northwest debut thanks to exhibitor John Hamrick, owner of the Blue Mouse chain of theatres in Washington and Oregon.

John Hamrick was born in Humboldt, Kansas, on September 7, 1876, but grew up in Kansas City, Missouri, where his father worked as a contractor. After graduating high school Hamrick entered the building trade, but dropped out after a few years to open a small nickelodeon in Kansas City. He was about three years into the business when he decided to sell all three of his houses and move to Seattle with his wife and daughter, arriving in 1911 and settling into managing a small picture house in the Queen Anne neighborhood.  But his sights were higher than just being a neighborhood operator, so he eventually sold his Queen Anne location and opened the Colonial Theatre at 1515 Fourth Avenue, which made its formal debut on July 16, 1913. With the Colonial Hamrick entered the ranks of Seattle’s top exhibitors, and its success allowed him to expand; he picked up the lease for the old Melbourne Theatre, for example, and refurbished the space into the Rex.  But Hamrick was best known for his Blue Mouse chain – the first, in downtown Seattle, opened on Christmas Day 1920, though he’d eventually own two Blue Mouse venues in Tacoma, one in Portland and another in Astoria, among other locations.[2] Hamrick continued to operate theatres in and around the Northwest until his death in 1956, having about 15 venues under his management at that time.

John Hamrick was destined to be the man that brought sound to Seattle, or at least that’s how it was characterized in his later years. A 1935 profile in The Town Crier noted that he just happened to be in New York in 1926 when, while making a call on Harry Warner, he was invited out to their Brooklyn studio, where they were in the process of filming some of their early Vitaphone short subjects. Hamrick was taken aback with the possibilities of sound and immediately entered into negotiations to bring it into his Northwest houses. As Michael Aronson has shown, the exhibitor leveraged an excellent working relationship with the brothers Warner to land an extraordinary deal: as one of the first to adopt Vitaphone technology, Hamrick could lease (not buy) the equipment for his Seattle and Portland venues, which the company would install for free.[3] In terms of history, John Hamrick was in the right place at the right time, negotiating the right deal for his Blue Mouse theatres.

Once those arrangements were finalized, in March 1927 it was announced that John Hamrick had secured Vitaphone technology for the Pacific Northwest.[4] Hamrick partnered in the effort with longtime exchange man Carl Stearn, manager of the Seattle Warner Bros. exchange, tasked with pushing Vitaphone technology throughout the region. For Hamrick, sound pictures were a coup for his business interests; for audiences, though, they were perhaps just another form of noise. “The news that Seattle folk soon will have a chance to witness a Vitaphone demonstration will be taken calmly,” noted a writer for the Daily Times. “Film fans are [already] too used to having a talking accompaniment to their movies.”[5]

The Seattle Blue Mouse was the first theatre in Washington state to be outfitted with Vitaphone technology, representing an investment (by Warner Bros., not Hamrick) of some $25,000.  The inaugural program debuted on March 18, 1927, anchored by the John Barrymore costume drama Don Juan, in what was said to be the first Vitaphone presentation anywhere on the West Coast.[6]  Interest for the engagement centered not only on how the technology would be received, but on whether the public would patronize the Blue Mouse at 50 cents per seat – double the usual ticket cost, a level they had maintained for several years.

The Seattle Blue Mouse was closed for two full days while Vitaphone was installed and tested, but the gamble worked – people came out in droves to see if the program lived up to the hype.  The Barrymore feature had been shot as a silent film, but was changed during post-production by adding some sound effects and a recorded musical score.  The bill also included a series of Vitaphone shorts, which in many cases were better showcased the technology.  On the initial Blue Mouse bill, these included a speech by the motion picture “czar” Will Hays, Roy Smeck in a short called Musical Pastimes, eight Russian singers and the full, 107-piece New York Philharmonic Orchestra performing “The Volga Boat Song,” and finally tenor Giovanni Martinelli of the Metropolitan Opera singing “Vesti la giubba” from Pagliacci, for which he was accompanied by the Blue Mouse’s live house musicians.  There was a brief pause in the action after the last Vitaphone short, after which Don Juan began to screen, with a Vitaphone score also recorded by the New York Philharmonic Orchestra.  “The silence of the motion picture screen has been broken,” thundered one announcement, “for now comes an amazing invention, Vitaphone, and through its medium the great operatic and concert stars, musicians, speakers and entertainers never need die.”[7]

Despite some local skepticism, John Hamrick’s bet paid off, and handsomely.  Hundreds of patrons were unable to gain entrance on opening night, and long lines stretched down the block at every performance for several days. Almost immediately, the Blue Mouse announced that the entire Don Juan program would be held over indefinitely. It ended up running for five straight weeks, five shows a day – less than indefinite, but impressive for a feature film in Seattle.  Evening shows were tightly packed the entire time; it was only in the last week or two that matinee attendance began dropping off a bit.  “…Vitaphone and Don Juan established the greatest box office success of the past several seasons in the Pacific Northwest,” reported Motion Picture News, “and reached a mark that has hardly ever been surpassed by any motion picture house in this city.”[8]

Don Juan finally bowed out of the Blue Mouse in Seattle on April 21, 1927, but it was replaced the following day by a new Vitaphone program, also booked for an indefinite engagement – Syd Chaplin, Charlie’s brother, in an adaptation of the stage comedy The Better ‘Ole. The new feature also brought new short films to help support the bill: songs and comedy material from Elsie Janis, Willie and Eugene Howard and, interestingly, Al Jolson, performing in blackface.[9]

Seattle audiences also patronized The Better ‘Ole for five whole weeks, same as the Don Juan engagement. Not only were Blue Mouse patrons warmly embracing the Chaplin comedy for its humor, but also the thrill of seeing and hearing a variety of top-flight artists perform their best work – “every show exactly alike,” the house boasted. “A great deal of credit is due Herman Hellar, who wrote the Vitaphone score and conducts the Vitaphone Symphony Orchestra of 100 pieces,” went one notice. “It’s not only in keeping with the picture, but [also] in perfect synchronization at all times.”[10]

Two Vitaphone features held the spotlight at the Seattle Blue Mouse for a full 10 weeks since its debut in April.  At downtown’s other picture venues, many silent features came and went during those engagements, with only a few having truly successful runs.  John Hamrick’s venue was the toast of the Seattle movie world, and it remained that way for much of the spring and summer, as other Vitagraph bills rolled through the house.  None of them topped the five-week mark; in fact, most runs got shorter and ticket prices were eventually reduced.  Hamrick, of course, had an advantage being the only Vitaphone-equipped theatre in all of Seattle, so for a brief moment he cornered the sound market.

But not entirely.  In June Don Juan returned to local theatres, just not in the Vitaphone format.  That film, after all, was originally shot as a silent feature, and only had sound added after the fact.  It was booked for a two-day run at the Winter Garden Theatre, but was shown in its original form, with Joseph Sampietro and the Winter Garden Orchestra supplying the musical accompaniment.[11]  For the moment, at least, the engagement seemed to suggest that silent and sound could co-exist, and that patrons found value in both formats. Sound features were revolutionary, but at this point they were also rudimentary, with many Vitaphone releases using sound as an enhancing, rather than integral feature.  For the most part these pictures could be run in either sound or silent format, with some productions even being put onto the market in slightly different versions.  That practice wouldn’t last, but as the situation stood in mid-1927, that factor helped bridge the gap between exhibitors who couldn’t afford Vitaphone technology and those that could.  Sound was a thing, but there was no need to panic.  Yet.

So John Hamrick became known as the man who introduced the “talkies” to the Pacific Northwest, something that Joseph Chilberg, William Harbeck, R.T. Shannon and the gentlemen who opened the ill-fated Synchrodome would have argued with.  But it was a short-lived crown, for others were bringing sound to their own Washington state theatres. Over at the Liberty Theatre in Spokane, Ray Grombacher installed Vitaphone technology in the spring of 1927, shortly after Hamrick did, and later augmented that by adding Movietone, a sound-on-film process developed by Fox.  The Spokane Liberty, in fact, claimed to be the third picture house in the country equipped with Movietone – the other two being in New York City.  Grombacher was careful to note that Movietone would in no way conflict or detract from the Liberty’s Vitaphone presentations; the two systems, in fact, operated at many of the same houses through a licensing agreement.

Movietone was an early sound-on-film technology but, unlike Vitaphone (which used sound-on-disc), wasn’t necessarily used at first for shorts or features. Instead, Movietone was an enhancement for newsreel footage, allowing audiences to not only see but hear events as they unfolded. “John Hamrick is doing the theatergoing public here a great service in bringing to them Movietone,” heralded the Daily Times when the exhibitor eventually brought it to Seattle, after getting scooped by Grombacher.  “The Movietone will make it possible for the patrons of the Blue Mouse Theatre in the near future to listen to Benito Mussolini, premier of Italy, speaking to them, with his characteristic gestures, [and hear] his sentiments toward the United States and the Italian-Americans of this country.”[12]  (Not the best selling point in retrospect, but intriguing nonetheless.)  Grombacher may have gotten the jump on Movietone, but John Hamrick brought it into his theatres in November 1927. It debuted at the Seattle Blue Mouse on December 2nd, with talking newsreel shorts accompanying the feature By Whose Hand?. It was an auspicious moment in Seattle film history – in barely eight months the program at one of the city’s most prominent downtown venues had gone from completely silent to completely sound. While it didn’t exactly happen overnight, with Movietone newsreels, Vitaphone short subjects and features, this was quite a transformation.

By Whose Hand? was a mystery thriller, but the real draw at the Blue Mouse that week was Charles Lindbergh. Movietone cameras were on hand back in May, when Lucky Lindy took off in The Spirit of St. Louis on his historic transatlantic flight, and were also there for the celebratory parade held in in Washington, D.C. after he returned from Paris. This new technology, Movietone, happened to capture one of the most important news stories of the decade, and the addition of sound brought the viewer even closer to that event than they could imagine. Not only did audiences see and hear Lindbergh’s plane take off on the momentous flight, but they could experience the crowd cheering, the bands playing and the thunderous applause greeting the aviator upon his triumphant return. This included glimpses of President Calvin Coolidge addressing the crowd, extending his congratulations to Colonel Lindbergh. “One will see and hear at the same time all the sounds at the aviation field in New York the morning that Colonel Lindbergh sailed for Paris,” the Blue Mouse announced.  “The roar of the motor, the shouts of the people, and in fact every single sound that happened was returned in perfect synchronization by the ‘Movietone’ machine while it was taking the picture.”[13]

By comparison, By Whose Hand?, starring Ricardo Cortez, played second fiddle on this bill, with newspaper ads giving prominent real estate to the Movietone attraction (“the sensation of the age”) as opposed to the actual feature. This was partly by design, since the Cortez film wasn’t a particularly strong release.  “[Movietone] was very enthusiastically received, and will be regular weekly feature at [the Blue Mouse],” noted Motion Picture News in their recap of the Seattle business week.  “Despite the feature picture, the bill went over strong, and business was very big for the week.”[14]  Most of the commentary about the Blue Mouse bill, in fact, was centered around Movietone and John Hamrick’s newfound reputation as Seattle’s “father of sound.”

Twice in one year John Hamrick, owner and manager of the Blue Mouse Theatre, has brought to the theatergoing public of this city some of its greatest thrills. Not quite a year ago he brought to Seattle for the first time of any city on the Coast Vitaphone. Last Friday he startled again by introducing the latest in motion picture sensations, “The Movietone.”
          Movietone is far superior to expectations…If one had been there in person on that great occasion he would not have seen or heard it any better than are the crowds who are packing the Blue Mouse Theatre.[15]

The unnamed Daily Times reviewer wasn’t the only one to recognize Movietone’s arrival. “In this golden age of science and invention some new wonder is constantly unfolding,” the paper editorialized in the same edition. “…The latest marvel to come to the attention of the public is the [V]itaphone and the [M]ovietone…Every look, gesture and sound of the principal actors and the nearby onlookers [in the Lindbergh film] is faithfully presented…”  It was, in the eyes of the Daily Times, an opportunity to capture history in a way that men heretofore were unable to do. “What a wonderful thing it would be if we had such a record of Patrick Henry’s famous oration, of Lincoln’s Gettysburg speech, of the signing of the Declaration of Independence, of the Battle of Manila Bay or the Peace Conference of Versailles!”[16]

For Movietone’s second week at the Blue Mouse, the Seattle house changed features to the Monte Blue boxing picture One Round Hogan. But Movietone again took top billing, this time with highlights of the recent Army/Navy football game – “the playing of the bands, the big important plays of the game – it’s all there just as if one were sitting in there in the crowded stands watching it.”[17]  For Movietone’s third week at the Blue Mouse, beginning December 16, 1927, the newsreel feature was a bit of a snoozer – scenes of Congress in action. But at least there was a second Movietone film, this one featuring dry squad agents who could be seen and heard destroying a stash of bootleg alcohol. The following week, during the house’s special Christmas programming, the Movietone shorts took on a holiday theme, though the subjects went unidentified. Already, it seemed, Movietone had assimilated into the Blue Mouse program – uniformly praised but, like their Vitaphone attractions, varying in quality.

Blue Mouse audiences probably didn’t mind, because they were already looking ahead to the next big thing.

By Eric L. Flom – November 2025


Notes:

[1] Colby Harriman, “The Vitaphone as a Presentation Feature,” Moving Picture World, 28 August 1926, Page 555.
[2] See “Hamrick, Showman 14 Years, Now a Power in the Northwest,” Moving Picture World, 28 October 1922, Page 766;  C.H. Hanford, Seattle and Environs 1852-1924 (Chicago and Seattle: Pioneer Historical Publishing Company – 1924), Pages 297-298; William Oxenham, “John Hamrick,” The Town Crier, June 1935, Page 17; and “John Hamrick, 80, Dies in New York,” Seattle Times, 30 November 1956, Page 48.
[3] Michael Aronson, John Hamrick’s Blue Mouse Cinemas: Independent Exhibition and Influence in the Studio Era (Exeter, U.K.: University of Exeter Press – 2024), Page 165.
[4] “Hamrick’s to Install Vitaphone in Theatre,” Seattle Daily Times, 1 March 1927, Page 20; see also “Production Arranged for `Talking Films,’” Seattle Daily Times, 6 February 1927, Page 19 and “Seattle to Have Vitaphone Entertainment As Accompaniment to Pictures on Screen,” Seattle Daily Times, 27 February 1927, Page 19.
[5] Paul Bunyan, “Keeping Up with the Times,” Seattle Daily Times, 28 February 1927, Page 1.
[6] See “Blue Mouse Prepares for Vitaphone Debut,” Seattle Daily Times, 13 March 1927, Page 21; William Oxenham, “John Hamrick,” The Town Crier, June 1935, Page 17; and David Wilma and Eric L. Flom, “Sound motion pictures debut in Seattle at the Blue Mouse on March 18, 1927,” HistoryLink (http://www.historylink.org/File/2483), accessed 10 June 2018.
[7] See “Blue Mouse Prepares for Vitaphone Debut,” Seattle Daily Times, 16 March 1927, Page 12; “Seattleites Will Hear Vitaphone Tonight,” Seattle Daily Times, 18 March 1927, Page 22; and “Vitaphone Opening in Northwest at the Blue Mouse Theatre, Seattle, Proves Important Theatrical Event,” Motion Picture Record, 19 March 1927 (Vol. 4, No. 12), Page 4.
[8] “Seattle,” Motion Picture News, 15 April 1927, Page 1368.
[9] See Blue Mouse Advertisement, Seattle Daily Times, 22 April 1927, Page 28; and “Better ‘Ole Takes Only Fun From War,” Seattle Daily Times, 24 April 1927, Page 24.
[10]Better ‘Ole Ends Run Next Thursday,” Seattle Daily Times, 22 May 1927, Page 27.
[11] See Winter Garden Advertisement, Seattle Daily Times, 25 June 1927, Page 2.
[12] “Movietone Will Make Its Debut at Blue Mouse,” Seattle Daily Times, 18 November 1927, Page 23.
[13] “‘Movietone’ to Make its Debut Tomorrow,” Seattle Daily Times, 1 December 1927, Page 14; see also “Lindy’s N.Y. Take Off Will Be Heard Here,” Seattle Daily Times, 28 November 1927, Page 13; and Eric L. Flom and David Wilma, “Sound-on-film motion picture technology debuts in Seattle at the Blue Mouse on December 2, 1927,” HistoryLink (http://www.historylink.org/File/2484), accessed 17 June 2018.  The Movietone film was a perfect way for folks to see Charles Lindbergh if they weren’t able to catch him during his personal tour of several American cities following his great feat. On September 12, 1927, Lindy flew the Spirit of St. Louis into Spokane, where he was greeted by a crowd of some 20,000 and given a banquet at the Davenport Hotel later that evening. The following day Lindbergh flew from Spokane to Seattle, landing at the Sand Point Naval Station before making his way to Husky Stadium, where he spoke to a crowd estimated at 25,000. Lindberg later buzzed the Capital Building in Olympia on his way south to Portland. (See Laura Arksey, “Charles Lindbergh lands Spirit of St. Louis in Spokane on September 12, 1927,” HistoryLink (http://www.historylink.org/File/7923) and Greg Lange, “Lindbergh lands the Spirit of St. Louis in Seattle on September 13, 1927,” HistoryLink (http://www.historylink.org/File/877), both accessed on 16 June 2018.
[14] “Seattle,” Motion Picture News, 30 December 1927, Page 2029.
[15] “Movietone Adds Thrills to Bill at Blue Mouse,” Seattle Daily Times, 6 December 1927, Page 30.
[16] “Man’s Latest Wonder,” Seattle Daily Times, 6 December 1927, Page 6.
[17]One-Round Hogan – Blue Mouse,” Seattle Daily Times, 14 December 1927, Page 18.

Sound and Vision: An Aural History of Talking Film in Washington

Reel 5: You Ain't Heard Nothin' Yet...

Ironically, the Christmas week offering at the Blue Mouse was Ham and Eggs at the Front, a wincing comedy starring burnt cork comedians Heinie Conklin and Tom Wilson as a pair of African American soldiers fighting in an all-black regiment during World War I. It’s a film memorable only for its blatant use of racial stereotypes – that and the fact that it featured a young Myrna Loy, who also played her part in blackface.

There’s a bit of irony in the fact that Ham and Eggs at the Front was the picture immediately preceding what was far and away the biggest Vitaphone release to date: a second blackface film, The Jazz Singer, starring Al Jolson, which opened at the Blue Mouse on December 30, 1927.

Long before it arrived in Seattle, The Jazz Singer was being heralded as a breakthrough production for Vitaphone. For most of its early features, the technology was used primarily to add musical accompaniment and sound effects – speaking and singing elements were usually confined to the Vitaphone shorts.  But that was about to change, John Hamrick reported in the late summer of 1927, after returning from a three-week trip to Hollywood. Not only was Warner Bros. sparing no expense on The Jazz Singer, he said, but the film would include actual dialogue scenes taken from stage play – the picture, in fact, would be “thoroughly Vitaphoned.”[1]

John Hamrick was hooked even before seeing the picture for himself. In August 1927 he announced that The Jazz Singer had been booked for his Blue Mouse circuit, but it wouldn’t be until October, on a business trip to New York, that he actually saw the studio’s big release at the Warners’ Theatre on Broadway.  Recognizing it as a monster hit, Hamrick left the theatre and wired Blue Mouse publicity manager Vic Gauntlett with effusive praise – a cable Gauntlett would eventually use as part of the show’s publicity.  Calling it a “marvelous and grand triumph,” John Hamrick was anxious to bring it to the Northwest. “Arrived in New York today…and had the supreme pleasure of a lifetime when I saw Al Jolson in The Jazz Singer, and, believe me, I heard him too, just as if he were there in person…I feel tonight after the performance it alone was worth the entire cost of the trip.”[2]

Within weeks Hamrick made it official: The Jazz Singer would open on December 30, 1927, in what was being called the West Coast premiere of the film. And, in an unusual move, it would not only open at the Seattle Blue Mouse but would, in fact, open it simultaneously at Hamrick’s Blue Mouse locations in Tacoma and Portland on the same day.[3]  This was quite the coup, since Warners had originally wanted to roadshow The Jazz Singer through the country’s larger cities. But like the Clemmer brothers had done with The Birth of a Nation 12 years previous, all it took was one viewing to convince Hamrick that he should negotiate for the exclusive Northwest screen rights. When The Jazz Singer opened on December 30th in Seattle, Tacoma and Portland, there were only eight theatres in the entire United States playing the film, and three were Hamrick’s Blue Mouse venues.

Seattle audiences were as enthusiastic about the picture as Hamrick.  Calling it “[a]bsolute capacity the first week,” Motion Picture News observed that “[The Jazz Singer] is taking Seattle by storm, and long waiting lines for every performance, matinee and night, indicate a possible new house and city record for this picture.”[4]  The Daily Times considered The Jazz Singer one of the best films to play the Blue Mouse in months, and lines streamed from the Blue Mouse throughout its initial six-week run. No film, management claimed, including Don Juan, had ever played Seattle for that long, nor had any been seen by more people during that time.[5] The arrival of The Jazz Singer was so big, in fact, that other local businesses piggy-backed on the hoopla. A Seattle Brunswick music dealer, for one, began actively promoting the fact that his shop was selling recordings of “Mother of Mine, I Still Have You,” performed in a dress rehearsal scene, along with a second Al Jolson recording, “Blue River.”[6]

After an impressive run at the Seattle Blue Mouse, the final screenings of The Jazz Singer were given on February 9, 1928.  But, even so, the picture came back to the venue just two months later for a repeat engagement. This was partly due to its popularity, but also because there were only a handful of Washington theatres equipped to show Vitaphone features at the time, so bringing the picture back was the only way Warner Bros. could make money.  The Blue Mouse publicity machine, however, framed The Jazz Singer’s return differently.  “So insistent have been the many requests that have come to John Hamrick, manager, that he has made arrangements to bring this great attraction back…”[7]  Management claimed that the picture would stay indefinitely, but in fact it only played for three weeks – still good run for a picture on its second run.  As before, the picture played to packed houses and great acclaim.  “The Jazz Singer will leave a number of enthusiastic boosters behind when the curtain is run down on its last showing this week,” remarked the Daily Times near the end of its engagement.  “Never has there been an offering on the screen that has created as much favorable comment as has this production…where one sees and hears Al Jolson singing six of his old and new song hits, just a natural if he were on the stage in person.”[8]  Hamrick would bring the picture back again in June 1928 to his Egyptian Theatre in the University District, which was the first Seattle venue outside downtown to be equipped with Vitaphone and Movietone.

In less than 18 months, from the Vitaphone debut of Don Juan to the opening of The Jazz Singer at the Egyptian, the Washington movie landscape had seen a significant shift.  Whereas audiences weren’t ready to embrace sound technology in 1895, 1908 or 1913, that was no longer the case by the summer of 1928.  Sound films – both Vitaphone and Movietone – had done big business in Seattle and elsewhere, with extended runs in cities across the country. It seemed, on the surface, that a corner had been turned, and that sound pictures might finally become a viable form of entertainment in area movie houses.  The movies spoke onscreen, but the audience spoke with dollars, and men like John Hamrick and Ray Grombacher were there to reap the profits.

Beneath the surface, however, the moment was less transformational than it seemed.  Vitaphone and Movietone were expensive to install and costly to run.  These films did well wherever they played, but they had the advantage of being the only game in town – there were no competing sound technologies to take them on.  They did well in urban locations, but the vast majority of Washingtonians didn’t have a chance to experience these new talking pictures during their original runs because their own local theatre had no ability to show them.  The debut of Vitaphone and Movietone was groundbreaking, but only for select urban patrons; most movie fans in Washington state kept going to their local theatres, and kept seeing silent films, at least for the time being.  There had always been a chasm between the haves and the have nots when it came to movie access, and the arrival of sound only exacerbated that problem.

While small and rural theatres were generally left out in the cold when it came to early talking pictures, that’s not to say that the houses along John Hamrick’s Blue Mouse circuit, or Ray Grombacher’s Liberty in Spokane, were cleaning up.  While that was certainly the case with Don Juan, The Better ‘Ole and The Jazz Singer, many (if not most) Vitaphone releases were less than stellar, or had sound features appended to them in an awkward, clumsy fashion that didn’t showcase the technology well. Despite doing did huge business in the spring of 1927, just after Vitaphone was introduced, business started to slink off at the Seattle Blue Mouse later that summer.  That tended to happen in the warmer summer months, but it was partially due to the fact that Warner Bros. couldn’t pump out new and engaging Vitaphone features fast enough. Many subsequent Vitaphone releases that summer played only a week or two, and sometimes limped across the finish line. Adding Movietone newsreels helped goose the box office, and putting The Jazz Singer back onscreen a few weeks after its debut helped kick off a short period of impressive box office results.  But as these novelties began to die down, Hamrick and the Blue Mouse Theatre had to look for creative ways to put their best foot forward.  Sometimes this meant promoting the feature film, when they had one worthy of notice, but at other times they emphasized the Vitaphone or Movietone shorts when the big picture wasn’t up to snuff.  With the novelty of sound there was almost always something to sell on the Blue Mouse bill, but Hamrick’s team shifted the focus from week-to-week as needed.  Audiences probably didn’t notice these changes, but the correspondent for Motion Picture News did, and regularly complimented the house on its ability to sell a picture bill when one or more of the elements wasn’t up to par.  Eventually, however, with Warner Bros. unable to pump out sound features on a consistent basis, Hamrick alternated showing silent and sound features, generally emphasizing the top sound element on the bill, whether that be the Vitaphone shorts (quicker and cheaper to produce than a feature) or the Movietone newsreel.

Still, over time it got difficult to get blood out of the turnips.  “The Blue Mouse played to average houses with Pay as You Enter and a list of Vitaphone and Movietone shorts,” it was observed in the summer of 1928, “but it begins to look as though it will take road show attractions to bring the former big business during the summer months to this house.”[9]

Part of the problem for the Blue Mouse was that, by the time Pay as You Enter turned up on their screen, they were no longer the only show in town.  By August 1928 the Fifth Avenue Theatre, just a short distance up street, was fully wired and inaugurated a new screen policy of showing only sound features while briefly jettisoning their Fanchon and Marco stage revues.  Street Angel, starring Janet Gaynor and Charles Farrell, was the first picture to play the Fifth Avenue under their new sound policy.

That same week, John Hamrick opened up his new Music Box Theatre on the other side of Fifth Avenue from the Blue Mouse – essentially, this was Hamrick doubling down Vitaphone and Movietone technology.  He built the Music Box specifically as a sound movie theatre, perhaps the first in all of Washington state.  The Blue Mouse was already on the small side, but the Music Box was even smaller – both houses combined had fewer seats than the Fifth Avenue.  But the move allowed Hamrick to show two different sound features instead of one, not the mention offer a greater variety of sound shorts and newsreels.  The Music Box opened with Glorious Betsy, which (coupled with public curiosity over the new venue) packed the venue for several weeks running.[10]  That picture, however, was just a trial run for the Music Box’s presentation of Al Jolson in The Singing Fool, which played eight full weeks there in October and November with barely a letup in audience popularity.  Topping even the initial run of The Jazz Singer, Motion Picture News called the engagement “the greatest box office run picture in Seattle’s history.”[11]

By that fall there were four houses in Seattle wired for sound – the Blue Mouse, Music Box and Egyptian Theatres, all operated by John Hamrick, plus the Fifth Avenue.  Technically the Seattle Theatre was also part of this group; it had been wired for sound but was still only showing silent pictures, the venue using its sound equipment “for special preview purposes only.”  By the end of 1928 things, however, things were beginning to change.  The Seattle Theatre, for one, finally showed its first sound picture, while the Columbia (formerly the Clemmer) was wired for sound in December.  The Winter Garden and Pantages would make the change early in 1929, followed that spring by the Orpheum, Colonial, Capitol, Embassy and Metropolitan Theatres.[12]  By now even the exchanges were getting into the act: when Pathé opened its new offices on Seattle’s Film Row in early 1929, their on-site projection room was wired for sound – the first local exchange to do so.[13]  Weeks later, Vitaphone opened a separate exchange along Film Row; previously, all Vitaphone pictures were handled through the Warner Bros. exchange.

The change was rapid, but that’s not to say it came overnight.  “Contrary to myth, the movie The Jazz Singer was not a smash at the Broadway premiere, and it did not by itself convince the other producers to ‘consign the silent film to the scrap heap,’” observed Donald Crafton.  “The film demonstrated, though, the importance of star voices in sound film, the appeal of popular music, and the potential rewards for adding dialogue and singing into otherwise silent films.”[14]]  Don Juan was a preview of what sound film could be like; The Jazz Singer kicked the experiment into overdrive.  Silent films continued to be screened at movie theatres around the country, but the remainder of the 1920s (and longer, in certain locations) would be a tumultuous period for exhibitors.  Whereas audiences hadn’t embraced sound in its previous forms, now they were willing to do so.  It was a change that disrupted a business that already had its fair share of inequities – large theatres vs. small, urban areas vs. rural, corporate chains vs. mom-and-pop operations.  The move toward talking pictures would make these divisions all the more stark.

By Eric L. Flom – November 2025


Notes:

[1] “Blue Mouse Signs New Vitaphone Acts,” Seattle Daily Times, 7 August 1927, Page 19.
[2] “John Hamrick Praises Jolson’s New Picture,” Seattle Daily Times, 11 November 1927, Page 15; see also, “Vitaphone Sensation to Come to Seattle,” Seattle Daily Times, 27 October 1927, Page 9.
[3] See “Blue Mouse Theatre Gets Jolson Picture,” Seattle Daily Times, 24 November 1927, Page 15; “Jazz Singer Debut for Eight Cities,” Moving Picture World, 17 December 1927, Page 12; and HistoryLink Staff, “The Jazz Singer, first successful feature film with sound, debuts in Seattle at the Blue Mouse on December 30, 1927,” HistoryLink (http://www.historylink.org/File/2485), accessed 17 June 2018.
[4] “Seattle,” Motion Picture News, 21 January 1928, Page 211.
[5]Jazz Singer Starts Sixth Week Friday,” Seattle Daily Times, 29 January 1928, Page 23.
[6] See Brunswick advertisement, Seattle Daily Times, 19 January 1928, Page 8.
[7] “Al Jolson Returning in Jazz Singer Act,” Seattle Daily Times, 15 April 1928, Page 20.
[8] “Al Jolson’s Jazz Singer Will Close Engagement at Blue Mouse on Thursday,” Seattle Daily Times, 29 April 1928, Page 22.
[9] “Seattle,” Motion Picture News, 7 July 1928, Page 49.
[10] “Seattle,” Motion Picture News, 25 August 1928, Page 623.
[11] “Seattle,” Motion Picture News, 8 December 1928, Page 1762.
[12] See “Four Seattle Houses Now Equipped with Sound Devices,” Motion Picture News, 29 September 1928, Page 986; “Sound Equipment for 2 More Seattle Houses, Motion Picture News, 8 December 1928, Page 1757; and “Two More Seattle Sound Houses,” Motion Picture News, 22 December 1928, Page 1883.
[13] “Week is Quiet Along Seattle Film Row,” Motion Picture News, 6 April 1929, Page 1137.
[14] Donald Crafton, The Talkies: American Cinema’s Transition to Sound, 1926-1931 (New York: Charlie Scribner’s Sons – 1997), Page 12.