There is every evidence that the charms and alluring nature-settings of Seattle and the Puget Sound districts
are to be embodied in moving pictures. Through its great variety of scenery, its mountains, plain, forest and
marine perspectives, the Puget Sound district offers most unusual advantages for
the setting of moving picture scenarios, especially in the radiant days of the long summer.[1]
Moving Picture World – January 30, 1915
In August 1924 a newcomer to Tacoma, the City of Destiny, arrived to open a brand-new business. Ambitious and determined, he scouted the downtown area for a place to set up shop, eventually settling on some office space along Pacific Avenue.
Advertising for this new entity had begun much earlier, such that the man was already in business by the time his doors flung open. His was a one-man operation specializing in identifying and placing acting talent. Based on newspaper ads he had a great hook, trumpeting the fact that a number of Hollywood productions were due to begin filming in locations around the South Sound, and many would need to fill supporting players and extra roles with local talent. For a $1 fee, applicants got a private, one-on-one meeting with the agent, who would evaluate their background and skills, both theatrical and non-theatrical. If the applicant showed potential they could, for an additional cost, move forward with a series of test photographs showing him or her in a variety of outfits and poses, each specifically designed to catch the eye of casting directors. And finally, for what one assumes was yet another charge, the man would use his extensive industry connections to have applicants placed into one of these upcoming productions, at a salary that could go as high as $7.50 per day.
Tacoma’s newest talent scout, dubbed “Mr. Newby” by the Daily Ledger, was – as you might expect – a fraud. “The game is as old as the picture business and has been played in California since the first studio was opened in Hollywood,” they observed. “The police were notified of Mr. Newby’s operations and the day after he opened his office…the case was turned over to the Women’s Protective division. No investigation was made, however, and after obtaining several hundred dollars, Mr. Newby departed for parts unknown.”[2]
In reporting on the incident, the Daily Ledger was entirely correct – the talent scout scam was as old as the industry itself. But the irony here was that Mr. Newby was also correct. Tacoma really was on the verge of becoming a filmmaking hub. Mr. Newby’s victims were out some money, but there would be no shortage of film productions in and around Tacoma in the years following his (brief) residence.
Mr. Newby was a fraud, but a fraud with a point.
Notes:
[1] “A Charming Country for Pictures,” Moving Picture World, 30 January 1915, Page 661.
[2] “Siren Call of Movies Answered Freely in Tacoma,” Tacoma Daily Ledger, 3 August 1924, Page A4. The previous year, in 1923, “a mysterious Madame Terpsichore” of Seattle was investigated by the Washington Better Business Bureau for running a similar bogus acting school. (See “Seattle,” Moving Picture World, 10 February 1923, Page 550.)